Search Engine Advertising (SEA)
Are you looking to boost your advertising on Google but feeling lost on where to start? Let us take care of everything for you – from setting up and optimizing your campaigns to running successful ads.
Search Engine Advertising (SEA) on the Google network includes various platforms such as search engines, Gmail, YouTube, and numerous websites. With Google Ads, you can attract relevant visitors to your website and only pay for the clicks that matter.
Getting Started with Google Advertising
We analyze the keywords you want to rank high on Google for, especially those that are difficult to achieve organically through SEO. For these keywords, we’ll develop a tailored advertising plan on Google. The options we’ll explore depend on the keywords, your target audience, and your budget. We can utilize Google search ads, Google Shopping, Google Display Network, YouTube ads, or remarketing strategies (where we show ads to visitors again on different channels). We’ll handle the creation of text, images, and videos for these ads.
Benefits of Advertising on Google
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Google Ads advertisements appear on Google search when people are actively searching for what you offer. This means your ads are seen by people who are interested in your products or services. This makes Google Ads transparent because your ads reach those who are already looking for you. Plus, with search campaigns, you only pay when someone clicks on your ad.
Advertising Options on Google
Google Ads offers advanced features that can benefit your business. To effectively reach potential customers, we expand beyond basic keywords and text ads. Some examples of these advanced options include:
SEA is a form of online advertising where businesses pay to have their ads displayed on search engine results pages. It helps increase visibility and attract potential customers who are actively searching for products or services.
SEA can drive targeted traffic to your website, increase brand awareness, and generate leads or sales. It allows you to reach potential customers at the moment they're searching for what you offer, making it a highly effective marketing strategy.
SEA primarily focuses on advertising through search engines like Google, Bing, and Yahoo. Additionally, it includes advertising on other platforms such as Gmail, YouTube, and various websites within the Google Display Network.
SEA is beneficial for businesses of all sizes and industries, especially those looking for immediate results and a controlled advertising budget. If you want to target specific keywords, locations, or demographics, SEA can be a valuable addition to your marketing strategy.