I would like to know how much an explainer video will cost in 2023.

The Cost of Explainer Videos in 2023: A Comprehensive Analysis



In today’s fast-paced digital world, explainer videos have become a powerful tool for businesses to convey their message effectively and engage their target audience. These short, visually appealing videos have gained immense popularity due to their ability to simplify complex concepts and captivate viewers. As we delve into 2023, it’s crucial to understand the factors that contribute to the cost of explainer videos and gain insights into what businesses can expect to invest. In this blog post, we will explore the various elements that influence the cost of explainer videos in 2023.

Factors Influencing the Cost:

Duration and Complexity:

The length and complexity of an explainer video are significant determinants of its cost. Generally, shorter videos (30 seconds to 2 minutes) tend to be less expensive than longer ones. Additionally, the complexity of the animation style, script, and visual effects required also contribute to the overall cost. Highly intricate or custom-made animations can increase expenses substantially.

Scriptwriting and storyboarding:

Crafting a compelling script and creating a well-thought-out storyboard are essential components of any successful explainer video. Professional script writers and storyboard artists can help refine your message and enhance the visual storytelling, but their expertise comes at a cost. The complexity of the script and storyboard, as well as the level of customization, will impact the overall expenditure.

Animation Style:

The animation style you choose for your explainer video will significantly impact the cost. There are various options available, such as 2D animation, 3D animation, motion graphics, whiteboard animation, and more. Each style requires a different level of expertise, resources, and time investment. Highly detailed and visually complex animation styles may incur higher costs than simpler ones.

Voiceover and Sound Design:

Selecting a professional voiceover artist to narrate your explainer video can significantly enhance its quality. The cost of hiring a voiceover artist depends on their experience, language requirements, and the length of the video. Similarly, investing in high-quality sound design and background music adds a professional touch but may increase the overall cost.

Revisions and Iterations:

The revision process is an integral part of creating an explainer video. However, multiple revisions and iterations can extend the production timeline and impact the budget. It’s crucial to establish clear communication with the video production team to ensure that the initial creative brief is well understood, minimizing the need for extensive revisions.

Company Expertise and Reputation:

The expertise and reputation of the video production company you choose will influence the cost. Well-established and highly regarded agencies typically charge higher rates due to their track record, industry experience, and skilled team of professionals. However, newer or less renowned companies may offer more budget-friendly options, albeit with potential differences in quality.


In 2023, the cost of an explainer video will vary based on several factors, including duration, complexity, animation style, scriptwriting, voiceover, sound design, and the expertise of the chosen video production company. While it’s challenging to provide an exact cost without specific project details, it’s essential to consider these factors to plan your budget effectively. Remember, an explainer video is an investment in your business’s success, and finding the right balance between quality and cost is crucial. By thoroughly researching and collaborating with a reputable video production team, you can create an engaging explainer video that effectively communicates your message and captivates your audience


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